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Understanding McLuhan
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Understanding McLuhan (1996)(Voyager)[Mac-PC].iso
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08714_Field_TCGG T479.txt
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1996-04-10
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the new printed book in the classroom. For only there could the
homogenizing effects of the new medium be given heavy stress
in young lives. Students processed by print technology in this
way would be able to translate every kind of problem and
experience into the new visual kind of lineal order. For a
nationalist society keen on exploiting its entire manpower for
the common tasks of commerce and finance, of production and
marketing, it needed very little vision to see that education of
this kind should be compulsory. Without universal literacy it is
hard, indeed, to tap the manpower pool. Napoleon had great
trouble in getting peasants and semi-literates to march and
drill, and took to tying their feet with 18-inch lengths of rope to
give them the necessary sense of precision, uniformity and
repeatability. But the fuller development of manpower
resources by literacy in the nineteenth century had to wait for
the intervening commercial and industrial applications of print